INDUSTRY

ENERGY

Leading the energy transition for sustainable impact

Digitalization, and decentralization are fundamentally reshaping the energy sector — forcing providers to rethink business models, modernize fragmented digital experiences, and compete for purpose-driven tech and sustainability talent.

At MYTY, we empower energy companies to navigate this complexity while building trust, stability, and regulatory alignment. Our complementary teams translate transformation into clear narratives, scalable platforms, and stakeholder-centered experiences — from employer branding to smart grid UX, infrastructure storytelling, and public affairs. Together, we turn systemic change into strategic advantage.

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KEY CHALLENGES

#01

Driving the Energy Transition with Digital Power

The energy sector is facing fundamental change: decarbonization, digitalization and decentralization are shaping the transformation. Energy suppliers, grid operators and new market participants must realign their business models in order to meet the requirements of the energy transition.

#02

Outdated digital customer experiences

Energy clients often lag in UX maturity – with inconsistent journeys across tariff configurators, service portals, mobile apps and CRM systems. There's a growing gap to digital-native consumer expectations.

#03

Attracting talent in a fossil-fuel-sceptical workforce

Energy employers are struggling to attract young, purpose-driven talent. Brands need to communicate impact, innovation and responsibility across recruitment, EVP and internal comms.

MYT we set new standards together?

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INDUSTRY TRENDS

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Decentralized energy generation and prosumer models

The increasing integration of photovoltaic systems, battery storage systems and heat pumps is leading to decentralized energy generation. Prosumers, i.e. consumers who are also producers, are becoming increasingly important. This requires new business models and digital platforms to efficiently control and market energy flows.

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Digitalization as the key to increasing efficiency

Digitalization enables more efficient control of energy flows through the use of smart grids, IoT devices and artificial intelligence. Smart metering systems and automated processes improve grid stability and enable more precise forecasting of energy demand and generation.

#03

Customer centricity and digital services

Today's customers expect personalized and digital services. Energy companies must adapt their offerings accordingly, for example through user-friendly customer portals, flexible tariff models and transparent communication about energy consumption and costs.

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Branding and trust

Energy companies must balance infrastructure expansion, decarbonization targets, and regulatory demands while earning trust from policymakers, investors, and the public. Success requires translating complex transformation agendas into clear narratives, engaging experiences, and scalable digital platforms that support long-term transition goals.