In this episode, Klaus Fiala, Editor-in-Chief of Forbes , talks about the development of the world-renowned business magazine. Klaus gives insights into the founding of Forbes in 1917, the original idea behind the name “Doers and Doings” and how the brand has changed over the years.
From the Billionaires List to personalities like Taylor Swift and RAF Camora, and the strategic realignment towards events and digital platforms like LinkedIn and Instagram. Klaus shares his perspective on the role of print magazines, the challenges of digitalization and why transparent reporting is so important in today's media landscape.
We also take a look behind the scenes of the Forbes licensing system and the balance between traditional Forbes legacy and new audiences. Find out more in this episode.