Creative
Concept & Strategy
Influencer Marketing
Experiential Marketing (Seeding)
#adidasOriginals
Adidas
#adidasOriginals
SESAMY
Retail
Creative
Services
/01The Challenge
adidas Originals set out to reignite its cultural impact in Germany’s urban fashion scene. The mission: reimagine icons, connect generations.
/02The Goal
With 30 talents, 150 content pieces, and a content-first strategy, we created authentic 2D and 3D formats for Instagram and TikTok. Targeted seeding to key creators and editors sparked organic hype and real street credibility.
/03The Results
11.5 million reach, 14% engagement – and adidas Originals featured the campaign on their own channels. Urban culture that lasts and inspires.
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