18.01.24MYTY

MYTY Group AG introduces a high-caliber Advisory Board under the leadership of Patrick Farinato

The international agency network MYTY announces the establishment of a new Advisory Board, headed by experienced industry expert Patrick Farinato. The Board comprises leading figures from the communications and digital industries, who will support the strategic direction and future corporate development of MYTY. Patrick Farinato will also join the board of directors of the Swiss MYTY agencies.

14.02.24Knowledge

New Storytelling Academy developed by the agencies CRK, monami and Hutter Consult

Three agencies from the MYTY Group are launching a series of workshops consisting of coaching, exercises and inspiration in the areas of PR, content and digital marketing, social media and AI.

07.02.24Knowledge

Crisis mode: how sustainable brand management pays off in difficult times

What does a smart, sustainable transformation look like in tough economic times? This is exactly what our Strichpunkt colleagues will be discussing with two proven experts in a 60-minute online session on Thursday, March 7 at 4 pm. Register now for the online session!

24.01.24Knowledge

Tech Guide: Spatial Computing

Spatial computing is one of the hottest topics in the tech world, and has been boosted lately by the launch of Apple Vision Pro. But what exactly is behind it? Which apps are worthwhile for this technology? And what do you need to bear in mind when designing and developing these applications? appmotion answers these questions in their free tech guide "Spatial Computing".

17.01.24Case Study

It can't get more Swiss than this

Centrally located in the Swiss Alps, the Andermatt+Sedrun+Disentis ski resort combines everything we expect from a vacation in Switzerland: breathtaking mountain landscapes, miles of slopes, guaranteed snow, a varied gastronomic offering as well as accommodation and leisure activities for every taste. The House has translated these strong benefits into the new communication platform "It can't get more Swiss than this" and made it the focal point of the new campaign.

16.01.24Knowledge

The problem with Adblock Traffic in programmatic buying

Users use adblockers to avoid intrusive advertising. A market has emerged to market this lost inventory in a meaningful way. Adblock inventory is now also traded programmatically. And often without the advertiser's knowledge. This has negative effects on performance but also on the brand perception of advertisers. This blog post provides an overview of the topic, describes risks for advertisers and derives solutions.

08.01.24MYTY

appmotion goes Switzerland and starts with Digital Units

appmotion opens a new chapter in Switzerland with Sales Representative Rebecca Busch and supports customers through Digital Units as a long-term partner for digital transformation. The appmotion team is looking forward to another year of successful collaboration and groundbreaking projects.

15.10.23MYTY

MYTY Roundtable: Zwischen Boomer und Zoomer – Wie unterschiedlich sind wir wirklich?

Während es Unterschiede zwischen den Generationen gibt, sind es letztlich die zwischenmenschlichen Beziehungen, die Kommunikation und die Unternehmenskultur, die den größten Einfluss auf die Arbeitszufriedenheit und -leistung haben. Es geht weniger um das Alter und mehr um die Werte, das Verständnis und die Zusammenarbeit. Hier gibt’s die 9 wichtigsten Erkenntnisse.

15.11.23MYTY

Best Shop 2023: Sport Schuster conquers e-commerce awards with triple victory

The full-range retailer and alpine sports expert Sporthaus Schuster won the "Sport & Leisure" and "Omnichannel" categories and also came out on top as Best Shop 2023 in the overall field of competitors. The company achieved this top performance following a relaunch with its long-standing e-commerce implementer, the Munich-based norisk Group.

15.11.23MYTY

Strichpunkt wins two Red Dot awards

Strichpunkt is once again one of the award-winning agencies and has dusted off two Red Dot Design Awards this year! Together with their clients Skoda and Bosch, they received the awards last Friday.

28.09.23MYTY

MYTY Group welcomes Sir Mary on board

The renowned Zurich-based creative and media agency Sir Mary becomes part of the international MYTY Group. With this significant step, the group further expands its portfolio and unites 13 complementary agencies from Germany, Croatia and Switzerland, where it now ranks among the largest agency networks.

21.09.23MYTY

Climate protection: MYTY launches net+ initiative

Agency network MYTY has partnered with Cologne-based start-up Planted to launch a sustainability initiative. The collaboration aims to transform the entire MYTY Group into a net climate-positive network while implementing comprehensive measures to reduce CO₂ emissions and protect the environment.

18.08.23MYTY

Strichpunkt is the new Branding Agency of Deutsche Bahn

Deutsche Bahn AG (DB) has a new agency for corporate design: As part of a pan-European tender process, Strichpunkt Design has been awarded the contract for the ongoing strategic development and operationalization of corporate design. The agency based in Stuttgart with an office in Berlin was victorious with its high-calibre pitch and is thus on board with DB for at least three years (with an option to extend).

New Storytelling Academy developed by the agencies CRK, monami and Hutter Consult

Three agencies from the MYTY Group are launching a series of workshops consisting of coaching, exercises and inspiration in the areas of PR, content and digital marketing, social media and AI.

14.02.24Knowledge

New Storytelling Academy developed by the agencies CRK, monami and Hutter Consult

Crisis mode: how sustainable brand management pays off in difficult times

What does a smart, sustainable transformation look like in tough economic times? This is exactly what our Strichpunkt colleagues will be discussing with two proven experts in a 60-minute online session on Thursday, March 7 at 4 pm. Register now for the online session!

07.02.24Knowledge

Crisis mode: how sustainable brand management pays off in difficult timesCrisis mode: how sustainable brand management pays off in difficult times

Tech Guide: Spatial Computing

Spatial computing is one of the hottest topics in the tech world, and has been boosted lately by the launch of Apple Vision Pro. But what exactly is behind it? Which apps are worthwhile for this technology? And what do you need to bear in mind when designing and developing these applications? appmotion answers these questions in their free tech guide "Spatial Computing".

24.01.24Knowledge

Tech Guide: Spatial ComputingTech Guide: Spatial Computing

MYTY Group AG introduces a high-caliber Advisory Board under the leadership of Patrick Farinato

The international agency network MYTY announces the establishment of a new Advisory Board, headed by experienced industry expert Patrick Farinato. The Board comprises leading figures from the communications and digital industries, who will support the strategic direction and future corporate development of MYTY. Patrick Farinato will also join the board of directors of the Swiss MYTY agencies.

18.01.24MYTY

MYTY Group AG introduces a high-caliber Advisory Board under the leadership of Patrick Farinato

It can't get more Swiss than this

Centrally located in the Swiss Alps, the Andermatt+Sedrun+Disentis ski resort combines everything we expect from a vacation in Switzerland: breathtaking mountain landscapes, miles of slopes, guaranteed snow, a varied gastronomic offering as well as accommodation and leisure activities for every taste. The House has translated these strong benefits into the new communication platform "It can't get more Swiss than this" and made it the focal point of the new campaign.

17.01.24Case Study

It can't get more Swiss than thisIt can't get more Swiss than this

The problem with Adblock Traffic in programmatic buying

Users use adblockers to avoid intrusive advertising. A market has emerged to market this lost inventory in a meaningful way. Adblock inventory is now also traded programmatically. And often without the advertiser's knowledge. This has negative effects on performance but also on the brand perception of advertisers. This blog post provides an overview of the topic, describes risks for advertisers and derives solutions.

16.01.24Knowledge

The problem with Adblock Traffic in programmatic buyingThe problem with Adblock Traffic in programmatic buying

appmotion goes Switzerland and starts with Digital Units

appmotion opens a new chapter in Switzerland with Sales Representative Rebecca Busch and supports customers through Digital Units as a long-term partner for digital transformation. The appmotion team is looking forward to another year of successful collaboration and groundbreaking projects.

08.01.24MYTY

appmotion goes Switzerland and starts with Digital Unitsappmotion goes Switzerland and starts with Digital Units

Strichpunkt wins two Red Dot awards

Strichpunkt is once again one of the award-winning agencies and has dusted off two Red Dot Design Awards this year! Together with their clients Skoda and Bosch, they received the awards last Friday.

15.11.23MYTY

Strichpunkt wins two Red Dot awardsStrichpunkt wins two Red Dot awards