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Maria Israel joins VYSION, MYTY Group's specialized platform for athlete and sports creator management, as its new Unit Lead.

Together with Strichpunkt, BKW AG restructured its grown brand landscape and sharpened the role of its umbrella brand. The result: a unified brand that creates orientation, strengthens togetherness, and still leaves room for each company's own identity.

The Basel-based creative agency Yellow is joining forces with MYTY sister agency Strichpunkt and will now operate under the name Strichpunkt Identity. The focus is on corporate identity development – brought together under a new model called True Identity™.

The branding agency that is part of MYTY Group will from now on advise its clients on identity development and focus on this as a key driver of transformation processes. This repositioning is accompanied by a comprehensive rebranding – including a new corporate design and a new website.

At the W&V Summit 2026, norisk's work on the DIBBERN shop was once again recognised. For DIBBERN, norisk was tasked with transforming the traditional brand into a digital flagship store that seamlessly combines aesthetics, user experience and commerce.

Building on the existing expertise of the MYTY agencies SESAMY and Moongency, a dedicated platform for holistic athlete and sports creator management is being created.

MYTY agency 404 has been named one of the Top 10 First-Choice Employers in the IT and Telecommunications sector, according to the latest survey conducted by employment company Alma Career Croatia.

Zurich-based media agency SiR MaRY MEDIA continues to develop its service offering and will bring the expertise of Hutter Consult together under one roof. This creates an even stronger proposition at the intersection of creativity, media, and performance – with the unchanged goal of supporting clients holistically and delivering measurable impact across the entire funnel.

The Art Directors Club of Europe has honored several Swiss projects in Barcelona. SiR MaRY won gold in the category “Integrated & Innovation – Integrated Campaigns for commercial brands” for its campaign “Steal Marina's Artwork” for the Kunsthaus Zurich. The project also won two silver awards.

norisk GmbH, one of Germany's leading full-service enterprise e-commerce agencies and part of international agency group MYTY, announced the complete integration of the three MYTY agencies SAGA Digital, INTEGR8, and TRG as of today.