11.06.24MYTY

In loving memory of Zoran Šteković

We are extremely saddened to share that we have learned of the passing of our colleague Zoran Šteković, CEO of SHAPE and partner at MYTY. 

Zoran was an extremely valued member of our Group. Everyone at MYTY will deeply miss him as a strong and visionary leader, but even more so as the kind, inspiring and joyful person that he was. 

13.06.24Knowledge

Free Pagespeed Whitepaper

The speed with which an online store shows content not only affects the user experience, but also plays a central role in the success of e-commerce. The new white paper created by the experts at norisk Group provides comprehensive instructions on how to optimize this crucial metric.

05.06.24Case Study

Strichpunkt Midyear Highlights 2024

Alpitronic, DFB, Endava & Sparkasse: Because it is almost impossible to decide at the end of the year which projects were the best, MYTY agency Strichpunkt is celebrating the Midyear Highlights 2024 on June 20 at 10 a.m. Four different teams will take participants of the online webinar behind the scenes of four current branding projects. Don't miss out and register now!

29.04.24Case Study

Rebranding of Lamborghini

MYTY agency Strichpunkt launched an impressive rebranding of Lamborghini. One of the key considerations for the team was how to maintain the essence of a luxury brand while adapting to the digital age? Dive into the complete Lamborghini case study and get inspired.

29.05.24Knowledge

Your path to digitalization

Digital transformation has evolved from a trend to a key economic driver. Find out why investing in software is crucial for sales growth, processes and customer loyalty in the new blog post by MYTY agency appmotion.

17.04.24MYTY

Agence Trio from Western Switzerland joins MYTY Group

Based in Lausanne, the integrated communications agency Agence Trio is joining the international MYTY Group. With the acquisition of Agence Trio, MYTY now also covers French-speaking Switzerland and unites a total of 14 agencies in Germany, Croatia and Switzerland.

29.04.24MYTY

404 voted 'Agency of the Year' for the seventh time

At this year's Grand PRix Awards, MYTY agency 404 has once again won the title of 'Agency of the Year'. This year, 14 of the agency's projects made it to the finals of the Grand PRix Awards, the largest number to date. 404 won prizes for 7 campaigns. Congratulations to the entire team!

02.04.24Knowledge

Responsible programmatic: sustainable media buying

"Responsible Programmatic" is an innovative approach to digital marketing that combines ecological principles with media buying. Given the increasing environmental awareness in our society, MYTY agency TRG sheds light on how companies can not only increase their advertising efficiency with "Green Programmatic", but also reduce their ecological footprint.

26.03.24MYTY

Oliver Brügmann joins the Advisory Board of the MYTY Group

The international agency network MYTY announces the expansion of its Advisory Board. Oliver Brügmann, experienced entrepreneur and consultant in the field of business and marketing transformation in the agency industry, joins the board as fifth member.

18.03.24Knowledge

Whitepaper: SEA Audit Check

With a customized SEA audit service, the online marketing experts at MYTY agency norisk offer the opportunity to identify untapped growth and efficiency potential in SEA accounts. Download the free SEA account checklist now and achieve long-term success in search engine marketing.

11.03.24Knowledge

Tech Guide: Accessibility in digital products

On June 28, 2025, the Accessibility Reinforcement Act (BFSG) will come into force and define the standards for the accessibility of digital applications. The law covers a wide range of products and services, meaning that many companies will be affected. The MYTY agency appmotion has created a free guide to help you prepare for these changes.

13.03.24MYTY

Two talents from 404 agency win Young Lions Croatia Grand Prix Award

At Young Lions Croatia, the national communications industry’s new generation battles for the title of the best young creatives. Jelena Ceković and Lara Burazin from MYTY agency 404 have won the jury over with their project and took the trophy home in a 24 hour challenge.

05.03.24Case Study

MYTY Group agency CRK and BFU raise awareness for road safety

A new awareness campaign by BFU, the Swiss Council for Accident Prevention, uses cheetahs, chameleons and other animals to illustrate driver assistance systems. CRK designed and implemented the campaign.

18.01.24MYTY

MYTY Group AG introduces a high-caliber Advisory Board under the leadership of Patrick Farinato

The international agency network MYTY announces the establishment of a new Advisory Board, headed by experienced industry expert Patrick Farinato. The Board comprises leading figures from the communications and digital industries, who will support the strategic direction and future corporate development of MYTY. Patrick Farinato will also join the board of directors of the Swiss MYTY agencies.

14.02.24Knowledge

New Storytelling Academy developed by the agencies CRK, monami and Hutter Consult

Three agencies from the MYTY Group are launching a series of workshops consisting of coaching, exercises and inspiration in the areas of PR, content and digital marketing, social media and AI.

07.02.24Knowledge

Crisis mode: how sustainable brand management pays off in difficult times

What does a smart, sustainable transformation look like in tough economic times? This is exactly what our Strichpunkt colleagues will be discussing with two proven experts in a 60-minute online session on Thursday, March 7 at 4 pm. Register now for the online session!

24.01.24Knowledge

Tech Guide: Spatial Computing

Spatial computing is one of the hottest topics in the tech world, and has been boosted lately by the launch of Apple Vision Pro. But what exactly is behind it? Which apps are worthwhile for this technology? And what do you need to bear in mind when designing and developing these applications? appmotion answers these questions in their free tech guide "Spatial Computing".

16.01.24Knowledge

The problem with Adblock Traffic in programmatic buying

Users use adblockers to avoid intrusive advertising. A market has emerged to market this lost inventory in a meaningful way. Adblock inventory is now also traded programmatically. And often without the advertiser's knowledge. This has negative effects on performance but also on the brand perception of advertisers. This blog post provides an overview of the topic, describes risks for advertisers and derives solutions.

08.01.24MYTY

appmotion goes Switzerland and starts with Digital Units

appmotion opens a new chapter in Switzerland with Sales Representative Rebecca Busch and supports customers through Digital Units as a long-term partner for digital transformation. The appmotion team is looking forward to another year of successful collaboration and groundbreaking projects.

15.10.23MYTY

MYTY Roundtable: Zwischen Boomer und Zoomer – Wie unterschiedlich sind wir wirklich?

Während es Unterschiede zwischen den Generationen gibt, sind es letztlich die zwischenmenschlichen Beziehungen, die Kommunikation und die Unternehmenskultur, die den größten Einfluss auf die Arbeitszufriedenheit und -leistung haben. Es geht weniger um das Alter und mehr um die Werte, das Verständnis und die Zusammenarbeit. Hier gibt’s die 9 wichtigsten Erkenntnisse.

15.11.23MYTY

Best Shop 2023: Sport Schuster conquers e-commerce awards with triple victory

The full-range retailer and alpine sports expert Sporthaus Schuster won the "Sport & Leisure" and "Omnichannel" categories and also came out on top as Best Shop 2023 in the overall field of competitors. The company achieved this top performance following a relaunch with its long-standing e-commerce implementer, the Munich-based norisk Group.

15.11.23MYTY

Strichpunkt wins two Red Dot awards

Strichpunkt is once again one of the award-winning agencies and has dusted off two Red Dot Design Awards this year! Together with their clients Skoda and Bosch, they received the awards last Friday.

28.09.23MYTY

MYTY Group welcomes Sir Mary on board

The renowned Zurich-based creative and media agency Sir Mary becomes part of the international MYTY Group. With this significant step, the group further expands its portfolio and unites 13 complementary agencies from Germany, Croatia and Switzerland, where it now ranks among the largest agency networks.

21.09.23MYTY

Climate protection: MYTY launches net+ initiative

Agency network MYTY has partnered with Cologne-based start-up Planted to launch a sustainability initiative. The collaboration aims to transform the entire MYTY Group into a net climate-positive network while implementing comprehensive measures to reduce CO₂ emissions and protect the environment.

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Free Pagespeed Whitepaper

The speed with which an online store shows content not only affects the user experience, but also plays a central role in the success of e-commerce. The new white paper created by the experts at norisk Group provides comprehensive instructions on how to optimize this crucial metric.

13.06.24Knowledge

Free Pagespeed WhitepaperFree Pagespeed Whitepaper

In loving memory of Zoran Šteković

We are extremely saddened to share that we have learned of the passing of our colleague Zoran Šteković, CEO of SHAPE and partner at MYTY. 

Zoran was an extremely valued member of our Group. Everyone at MYTY will deeply miss him as a strong and visionary leader, but even more so as the kind, inspiring and joyful person that he was. 

11.06.24MYTY

In loving memory of Zoran Šteković

Strichpunkt Midyear Highlights 2024

Alpitronic, DFB, Endava & Sparkasse: Because it is almost impossible to decide at the end of the year which projects were the best, MYTY agency Strichpunkt is celebrating the Midyear Highlights 2024 on June 20 at 10 a.m. Four different teams will take participants of the online webinar behind the scenes of four current branding projects. Don't miss out and register now!

05.06.24Case Study

Strichpunkt Midyear Highlights 2024Strichpunkt Midyear Highlights 2024

Your path to digitalization

Digital transformation has evolved from a trend to a key economic driver. Find out why investing in software is crucial for sales growth, processes and customer loyalty in the new blog post by MYTY agency appmotion.

29.05.24Knowledge

Your path to digitalizationYour path to digitalization

404 voted 'Agency of the Year' for the seventh time

At this year's Grand PRix Awards, MYTY agency 404 has once again won the title of 'Agency of the Year'. This year, 14 of the agency's projects made it to the finals of the Grand PRix Awards, the largest number to date. 404 won prizes for 7 campaigns. Congratulations to the entire team!

29.04.24MYTY

404 voted 'Agency of the Year' for the seventh time404 voted 'Agency of the Year' for the seventh time

Rebranding of Lamborghini

MYTY agency Strichpunkt launched an impressive rebranding of Lamborghini. One of the key considerations for the team was how to maintain the essence of a luxury brand while adapting to the digital age? Dive into the complete Lamborghini case study and get inspired.

29.04.24Case Study

Rebranding of LamborghiniRebranding of Lamborghini

Agence Trio from Western Switzerland joins MYTY Group

Based in Lausanne, the integrated communications agency Agence Trio is joining the international MYTY Group. With the acquisition of Agence Trio, MYTY now also covers French-speaking Switzerland and unites a total of 14 agencies in Germany, Croatia and Switzerland.

17.04.24MYTY

Agence Trio from Western Switzerland joins MYTY Group

Responsible programmatic: sustainable media buying

"Responsible Programmatic" is an innovative approach to digital marketing that combines ecological principles with media buying. Given the increasing environmental awareness in our society, MYTY agency TRG sheds light on how companies can not only increase their advertising efficiency with "Green Programmatic", but also reduce their ecological footprint.

02.04.24Knowledge

Responsible programmatic: sustainable media buyingResponsible programmatic: sustainable media buying