Brand Strategy
Branding
Campaign Assets
Content Creation/Influencer
Influencer Brand Campaigns
Influencer Talent Management
Dejan Garz Haircare
Dejan Garz Haircare
Dejan Garz Haircare
MOONGENCY
Retail
Creation
Services
/01THE CHALLENGE
A wish from the community, a passion for hair, and management that saw the potential: That’s how Dejan Garz Haircare was born in 2025 – driven by real demand and daily dialogue with the target group.
/02GOALS
No typical influencer launch: Community first! A launch event sold out in four minutes, a hip-hop performance as a tribute to Dejan’s roots, and a brand presence that stands for professionalism and character.
/03THE RESULTS
Products sold out online in 24 hours, launched at dm and out of stock for months. The brand is growing fast, new innovations are on the way – with one goal: to redefine haircare with real connection and no-bullshit quality.
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