Deutscher Fußball-Bund (DFB)

New Tactics

StrichpunktOthers

Creative

Services

Brand Strategy

ESG & Sustainability

Communication Strategy

Corporate Design

Branding

UX/UI Design

Video Production

3D & Animation

Creative Campaigning

Content Creation

/01THE CHALLENGE

To strengthen the overall brand was associated with a visual realignment, in which the sub-brands make a noticeable contribution to the umbrella brand without losing their characteristic diversity.

/02GOALS

Based on the principle of modular design, the relevant design elements were further developed across all brands and adapted to the individual characters of each sub-brand in order to create a holistic brand.

/03THE RESULTS

Through the realization of an open modular system, a controllable corporate design is created that forms a strong brand world that we work with on a daily basis as the DFB's lead agency.

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