Advertising & Branding,
Campaigning,
Public Relations,
Social Media, Web
On the career path to your goal
CRK
On the career path to your goal
CRK
Others
Branding
Services
/01The Challenge
Parents play a significant role in their children's career choice process. From 2022 to 2024, SERI addressed parents through BerufsbildungPlus.ch.
/02The Goal
CRK drew parents' attention to the advantages of vocational training with numerous measures, such as the advert about the story of chef Elif Oskan.
/03The Results
The BerufsbildungPlus.ch campaign raised awareness among parents and young people about the strengths of the Swiss vocational education system.
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