Social & Creator Activation
Social Strategy, Influencer Activation & Experiential Campaigns
Fielmann
Social Strategy, Influencer Activation & Experiential Campaigns
SESAMY
Retail
Creative Concept & Strategy
Services
/01The Challenge
Fielmann stands for quality, trust, and service – but how do you make that truly relevant in a digital world? The challenge: making the brand tangible and exciting.
/02The Goal
With “Deine Brille,” a brand message became a cultural conversation. 60+ creators, unbranded content, maximum intrigue. Street interviews, ASMR insights, pop-ups in Berlin and Munich: Fielmann became an experience – online and offline.
/03The Results
8% engagement, fully booked events, standout visibility. Fielmann is closer to the community than ever – and eyewear becomes a statement of personality and style.
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