INDUSTRY
Consumer & Retail
Driving customer experiences and market growth
Declining consumer confidence, rising price sensitivity, labor shortages, and relentless digital transformation are challenging retail, consumer, and tourism players to rethink how they engage customers and operate their businesses.
At MYTY, we understand the urgency to stay radically relevant in this fast-shifting landscape. We turn fragmented journeys into seamless brand experiences — online, in-store, and on the road. Whether you’re reimagining loyalty ecosystems, launching circular products, or designing immersive customer experiences, our creative and digital experts transform customer insight into conversion and brand values into market momentum.
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KEY CHALLENGES
#01
Declining Consumer Sentiment & Price Sensitivity
Consumer confidence in Germany remains low. Shoppers are holding back, especially on non-essential categories like fashion, electronics, and tourism.
#02
Labor Shortages in Physical Retail
The shortage of qualified personnel in retail continues to be a pain point, especially in customer service and logistics.
#03
Digital Transformation Pressure
Rapid technological development requires retailers and tourism providers to rethink legacy processes and business models quickly.
MYT we set new standards together?
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INDUSTRY TRENDS
#01
Experience-Led Tourism
Consumers in the travel sector are looking for personalized, culturally immersive, and sustainable travel experiences.
#02
Omnichannel Ecosystems
Merging digital and physical shopping channels is critical for delivering seamless customer journeys.
#03
AI-Powered Personalization
Artificial Intelligence is driving deeper personalization, improving targeting, retention, and overall customer loyalty.
#04
Sustainability & Conscious Consumption
Brands with strong sustainability and ethical commitments are gaining long-term consumer trust and preference.
What this means for industry players?
MYTY SOLUTIONS
Brands must adapt to shifting demand, rising cost sensitivity, and rapidly evolving customer expectations across digital and physical touchpoints. Winning requires creating seamless, insight-driven experiences that convert loyalty, communicate purpose, and deliver measurable business impact.
Our Solutions
OUR TRUSTED CLIENTS
CLIENT CASES
MYTY MADE
OUR TECHNOLOGY PARTNERS
Contact
Contact MYTY for consultation
Oliver Brügmann
Chief Growth Officer
SWITZERLAND