News Hub

MYTY agency Strichpunkt won the tender against competition and is now responsible for the German federal government's corporate design. The mandate includes the strategic and creative development of the government's visual identity.

Affiliate marketing is often wrongly underestimated. The new blog post from MYTY agency TRG shows why now is the right time to invest in the channel and why affiliate marketing will continue to convince in 2025 and beyond.

Technological innovations and changing consumer needs are creating a dynamic landscape that presents companies with challenges, but also enormous opportunities. But which e-commerce trends will be the most important ones in 2025 and how can companies benefit from them? Find out more in the blog post by MYTY agency norisk.

The topic of digital accessibility is becoming increasingly important due to a new EU directive - also in the field of e-commerce. The blog post by MYTY agency norisk shows you which strategies you can use to avoid abandoned carts and make your online store accessible.

MYTY advertising agency SiR MaRY, which has been combining creative excellence with intelligent media planning for over eight years, is entering a new era: Their media services will now be offered as an independent agency in the market. With TWINT and Ovomaltine, two renowned new clients have already been secured.

Do you want to dive deeper into the opportunities, challenges and use cases of AI agents? The free tech guide from MYTY agency SHAPE gives you a comprehensive overview of how these intelligent systems can transform your business.

The MYTY Group announces that the artist management agency MOONGENCY will become part of its network. The young, female-led agency, which was only founded in April 2022, strengthens MYTY's growing commitment to social media and focuses specifically on the management of creators.

The visual identity of this year’s SoMo Borac edition stood out as one of the best works among 346 exhibited design pieces, out of a total of 706 submissions. In addition to this project, 404 and SHAPE are participating in the exhibition with as many as 13 projects that visitors can view until January 24, 2025, at Lauba in Zagreb.

The MYTY Group continues its growth strategy by incorporating SESAMY into its portfolio. The agency combines Talent Management and Social Media Marketing under one roof and operates internationally with offices in Berlin, Munich, Vienna, and Paris.

With the rebranding of the Hamburg-based digital agency SHAPE, formerly appmotion, the company is positioning itself as a strong partner in the digital transformation.

For the first time, we brought together our teams from Switzerland, Germany and Croatia under one roof at the MYTY Group Summer Closing – and over 500 members of our Trybe have made the journey to Munich to party together. Check out the recap of an unforgettable night.

Register now for the next Strichpunkt online session “Enable to Create” on October 8 at 4 pm. In this free webinar, Strichpunkt will answer your questions about AI tools and use concrete examples to show you what AI is really needed for, when a customized solution might even be better - and in which cases simple automation is the best solution.

After last year's victory in the agency ranking, the SiR MaRY team was able to defend first place this year and once again took the trophy home for the 2024 agency rating of the best Swiss advertising agencies. A big thank you goes to all SiR MaRY clients for voting and trusting the team.

MYTY agency appmotion presents an exciting whitepaper on the topic of UX writing that can be downloaded for free. Together with the fashion and lifestyle company Breuninger, over the past 12 months appmotion has explored how words influence us in the digital world and how text and tone can can make a significant impact on the digital experience. Find out more now and gain exciting insights.

We’re thrilled to announce our latest expert service at MYTY, digital-first 360° media powered by SiR MaRY. Our highly experienced in-house team specializes in full-funnel branding and performance campaigns to achieve direct business and brand impact with a clear focus on your goals.

We are extremely saddened to share that we have learned of the passing of our colleague Zoran Šteković, CEO of SHAPE and partner at MYTY. 

Zoran was an extremely valued member of our Group. Everyone at MYTY will deeply miss him as a strong and visionary leader, but even more so as the kind, inspiring and joyful person that he was. 

The focus of Growth Marketing is on continuous experimentation and data-driven decisions. It’s about discovering what truly works through systematic testing and analysis. Best practice approaches and tools as well as an examination of challenges and solutions are now available in the new blog post by MYTY Agency Hutter Consult.

The speed with which an online store shows content not only affects the user experience, but also plays a central role in the success of e-commerce. The new white paper created by the experts at norisk Group provides comprehensive instructions on how to optimize this crucial metric.

Alpitronic, DFB, Endava & Sparkasse: Because it is almost impossible to decide at the end of the year which projects were the best, MYTY agency Strichpunkt is celebrating the Midyear Highlights 2024 on June 20 at 10 a.m. Four different teams will take participants of the online webinar behind the scenes of four current branding projects. Don't miss out and register now!

MYTY agency Strichpunkt launched an impressive rebranding of Lamborghini. One of the key considerations for the team was how to maintain the essence of a luxury brand while adapting to the digital age? Dive into the complete Lamborghini case study and get inspired.

Digital transformation has evolved from a trend to a key economic driver. Find out why investing in software is crucial for sales growth, processes and customer loyalty in the new blog post by MYTY agency appmotion.

Based in Lausanne, the integrated communications agency Agence Trio is joining the international MYTY Group. With the acquisition of Agence Trio, MYTY now also covers French-speaking Switzerland and unites a total of 14 agencies in Germany, Croatia and Switzerland.

At this year's Grand PRix Awards, MYTY agency 404 has once again won the title of 'Agency of the Year'. This year, 14 of the agency's projects made it to the finals of the Grand PRix Awards, the largest number to date. 404 won prizes for 7 campaigns. Congratulations to the entire team!

"Responsible Programmatic" is an innovative approach to digital marketing that combines ecological principles with media buying. Given the increasing environmental awareness in our society, MYTY agency TRG sheds light on how companies can not only increase their advertising efficiency with "Green Programmatic", but also reduce their ecological footprint.

The international agency network MYTY announces the expansion of its Advisory Board. Oliver Brügmann, experienced entrepreneur and consultant in the field of business and marketing transformation in the agency industry, joins the board as fifth member.

With a customized SEA audit service, the online marketing experts at MYTY agency norisk offer the opportunity to identify untapped growth and efficiency potential in SEA accounts. Download the free SEA account checklist now and achieve long-term success in search engine marketing.

On June 28, 2025, the Accessibility Reinforcement Act (BFSG) will come into force and define the standards for the accessibility of digital applications. The law covers a wide range of products and services, meaning that many companies will be affected. The MYTY agency appmotion has created a free guide to help you prepare for these changes.

At Young Lions Croatia, the national communications industry’s new generation battles for the title of the best young creatives. Jelena Ceković and Lara Burazin from MYTY agency 404 have won the jury over with their project and took the trophy home in a 24 hour challenge.

A new awareness campaign by BFU, the Swiss Council for Accident Prevention, uses cheetahs, chameleons and other animals to illustrate driver assistance systems. CRK designed and implemented the campaign.

The international agency network MYTY announces the establishment of a new Advisory Board, headed by experienced industry expert Patrick Farinato. The Board comprises leading figures from the communications and digital industries, who will support the strategic direction and future corporate development of MYTY. Patrick Farinato will also join the board of directors of the Swiss MYTY agencies.

Three agencies from the MYTY Group are launching a series of workshops consisting of coaching, exercises and inspiration in the areas of PR, content and digital marketing, social media and AI.

What does a smart, sustainable transformation look like in tough economic times? This is exactly what our Strichpunkt colleagues will be discussing with two proven experts in a 60-minute online session on Thursday, March 7 at 4 pm. Register now for the online session!

Spatial computing is one of the hottest topics in the tech world, and has been boosted lately by the launch of Apple Vision Pro. But what exactly is behind it? Which apps are worthwhile for this technology? And what do you need to bear in mind when designing and developing these applications? appmotion answers these questions in their free tech guide "Spatial Computing".

Users use adblockers to avoid intrusive advertising. A market has emerged to market this lost inventory in a meaningful way. Adblock inventory is now also traded programmatically. And often without the advertiser's knowledge. This has negative effects on performance but also on the brand perception of advertisers. This blog post provides an overview of the topic, describes risks for advertisers and derives solutions.

appmotion opens a new chapter in Switzerland with Sales Representative Rebecca Busch and supports customers through Digital Units as a long-term partner for digital transformation. The appmotion team is looking forward to another year of successful collaboration and groundbreaking projects.

Während es Unterschiede zwischen den Generationen gibt, sind es letztlich die zwischenmenschlichen Beziehungen, die Kommunikation und die Unternehmenskultur, die den größten Einfluss auf die Arbeitszufriedenheit und -leistung haben. Es geht weniger um das Alter und mehr um die Werte, das Verständnis und die Zusammenarbeit. Hier gibt’s die 9 wichtigsten Erkenntnisse.

The full-range retailer and alpine sports expert Sporthaus Schuster won the "Sport & Leisure" and "Omnichannel" categories and also came out on top as Best Shop 2023 in the overall field of competitors. The company achieved this top performance following a relaunch with its long-standing e-commerce implementer, the Munich-based norisk Group.

Strichpunkt is once again one of the award-winning agencies and has dusted off two Red Dot Design Awards this year! Together with their clients Skoda and Bosch, they received the awards last Friday.

The renowned Zurich-based creative and media agency Sir Mary becomes part of the international MYTY Group. With this significant step, the group further expands its portfolio and unites 13 complementary agencies from Germany, Croatia and Switzerland, where it now ranks among the largest agency networks.

Agency network MYTY has partnered with Cologne-based start-up Planted to launch a sustainability initiative. The collaboration aims to transform the entire MYTY Group into a net climate-positive network while implementing comprehensive measures to reduce CO₂ emissions and protect the environment.