Agence Trio from Western Switzerland joins MYTY Group

Based in Lausanne, the integrated communications agency Agence Trio is joining the international MYTY Group. With the acquisition of Agence Trio, MYTY now also covers French-speaking Switzerland and unites a total of 14 agencies in Germany, Croatia and Switzerland.

Zurich/Lausanne, 17th April 2024 - Agence Trio is a bilingual full-service communications agency. With its experienced team, Trio combines a wide range of skills in the areas of consulting, creation and activation. Trio has a strong track record at national and international level. Campaigns for IKEA, Ovomaltine and Omega Speedmaster on the moon are among the agency's major mandates. Current clients include Swiss brands such as Migros, Kägi, SBB, Swiss Wine and PubliBike.

The addition of Agence Trio strengthens MYTY's portfolio of specialized agencies and enables close cooperation with the Swiss-German MYTY agencies. The development of a network in French-speaking Switzerland is of great importance to MYTY, as the region is a special market with great potential for customized communication activities.

David Rost, CEO of the MYTY Group, emphasizes the outstanding opportunities arising from the cooperation: "We are delighted to add Agence Trio to our group of agencies. With its strong roots and enormous expertise of the market in French-speaking Switzerland, we are further expanding our presence and can now also provide high-quality services in this specific region. The focus on constant innovation, creativity and great passion makes MYTY and Agence Trio strong partners."

Michael Kamm, CEO of Agence Trio, on the partnership with MYTY: "This is an exciting step with incredible opportunities for us. Thanks to MYTY, we can offer our clients more deep and broad expertise. At the same time, we see our many years of expertise in French-speaking Switzerland as added value to the group and are delighted to share our knowledge."

With MYTY, the creative agency is taking the next logical step towards growth and expanding its expertise within a group of specialists in the fields of strategy, creation, tech and marketing. Simultaneously, the acquisition allows Agence Trio to maintain its unique identity, culture and operational independence.


Annika Liese

Communications & Marketing Manager