The „MYTY net+“ initiative marks a significant step for the agency network: MYTY wants to become net climate positive. To this end, MYTY offsets all unavoidable CO₂ emissions in cooperation with Planted. Planted is a Cologne-based start-up founded in 2021 that specializes in the recording, reduction and compensation of CO₂ emissions. Planted’s individualized software solution supports MYTY in measuring their CO₂ footprint and continuously reducing it.
Overcompensation of CO₂ emissions and local environmental protection.
MYTY even goes one step further: the remaining CO₂ emissions are overcompensated by 25 percent. The network achieves this through targeted investments in UN-certified renewable energy power plants that produce clean electricity and replace fossil energy sources. In addition to overcompensating for CO₂ emissions, MYTY also actively engages with Planted to protect the local environment by reforesting climate resilient trees on brownfield sites in close proximity to MYTY locations. This means that MYTY removes more greenhouse gases from the atmosphere overall than the network emits.
Climate Officers in every MYTY agency
The MYTY net+ initiative is implemented through the appointment of Climate Officers in each MYTY agency. Working closely with Planted, they pursue the goal of not only recording the CO₂ balance, but also continuously reducing it. To this end, each agency undergoes a certification process to determine its current CO₂ footprint. Data from various sources is incorporated: the vehicle fleet, energy consumption in the office, commuting behavior and office materials are all taken into account. Based on the results, individual reduction strategies are used to reduce CO₂ emissions and achieve sustainability goals.
By embedding sustainability into the company’s core principles and actively involving employees, MYTY aims to make a positive contribution to the environment. Agencies new to the Group are automatically integrated into the MYTY net+ model. This means that as the MYTY Group grows, the positive climate effect tends to increase. At the same time, the reverse effect works: the more CO₂ MYTY reduces in the future, the less overcompensation is required.