MYTY Group AG introduces a high-caliber Advisory Board under the leadership of Patrick Farinato

The international agency network MYTY announces the establishment of a new Advisory Board, headed by experienced industry expert Patrick Farinato. The Board comprises leading figures from the communications and digital industries, who will support the strategic direction and future corporate development of MYTY. Patrick Farinato will also join the board of directors of the Swiss MYTY agencies.

MYTY is pleased to announce the appointment of Patrick Farinato, the current CMO & CCO of Läderach Chocolatier Suisse, as chairman of the newly founded MYTY Advisory Board. With his impressive career, Farinato brings valuable expertise and an extensive network to the group. He previously held a group leadership position at Bank Vontobel and had various leadership roles in marketing and communication both domestically and internationally, with a focus on the financial and consumer goods sectors. Notable stations in his career include executive functions at BOSCH and the Man Group. In addition to leading the Advisory Board, he will play a key role on the board of directors of the Swiss MYTY agencies.

Innovative Leaders on the MYTY Advisory Board

The newly formed MYTY Advisory Board consists of renowned industry leaders who together bring an impressive range of experience and expertise to provide strategic foresight and innovative impulses in a time of dynamic market developments and technological advances. Franziska von Lewinski, former CEO of the SYZYGY Group and one of Germany's leading digital strategists with 15 years of board experience in various agency setups, will contribute her expertise in digitalization and innovation. Carmen Spielmann, a dynamic entrepreneur and CEO of a consulting business, brings a broad international network and valuable insights as a startup investor and board member. Tim Sayler, former CMO of Breitling and Audemars Piguet and formerly at Procter & Gamble, completes the board with his extensive experience in strategic brand management and global marketing.

Patrick Farinato on his role at MYTY: "I am very excited to support the MYTY agencies both in my role as a member of the board of directors and as part of the Advisory Board. It is a great honor to work with such an outstanding team and to elevate MYTY to the next level with the combined skills and experiences of our Advisory Board.”

“The establishment of the MYTY Advisory Board with these great talents sets a new standard in our industry. MYTY stands for continuous development, and this step allows us a deeper and objective analysis of our activities in the context of the market environment. We are optimally positioned to face future challenges and continue to present innovative solutions in our sector," explains David Rost, CEO of the MYTY Group. "Our goal is to be at the forefront of the industry by continuously driving innovation. With the combined expertise and diverse perspectives of our Advisory Board, we will not only navigate current trends but also forge new paths in digital transformation. We are convinced that this strategic orientation and collaboration with such experienced leaders will lead MYTY to new successes and provide extraordinary value to our agencies, partners, employees, and thus our clients."


Theresa Huber-Scheiff

Head of Marketing & Communications