MYTY Group welcomes Sir Mary on board

The renowned Zurich-based creative and media agency Sir Mary becomes part of the international MYTY Group. With this significant step, the group further expands its portfolio and unites 13 complementary agencies from Germany, Croatia and Switzerland, where it now ranks among the largest agency networks.

Sir Mary joins MYTY. This makes the newly crowned number one in this year’s Media Research Group advertising agency rating part of the international agency network. Sir Mary’s team of around 40, with offices in Zurich and Munich, has made a name for itself in the Swiss communications market through outstanding performance and innovative approaches. Since their founding in 2016, they have influenced the industry with their digital-first mentality. In a highly competitive market, they have developed an agency model that challenges old approaches and builds bridges between different communication disciplines. Its clients include well-known companies such as Allianz, CSS, Samsung, Switzerland Tourism, Sunrise and UBS.

„The acquisition of Sir Mary marks a significant milestone in MYTY’s evolution,“ said David Rost, Group CEO of MYTY. „We are thrilled to add their expertise and passion for creative concepts and tailored media strategies to our network. This move will enable us to offer groundbreaking creative and media solutions across agencies.“

For Sir Mary’s founders and partners, joining the group was all about a shared vision of growth and innovation: „We were looking for a strong partner with whom we could grow together and continue to shake up the industry. At MYTY, the critical resources and capabilities are there. As entrepreneurs and doers, we would like to actively participate in the development and expansion of MYTY in the future. We also share the same values: We take a digital-first approach and believe that communication will tend to become more complex, small-scale and digital in the future. This partnership will give us the opportunity to join forces to bring new impetus to the industry while offering innovative solutions to our customers,“ says Maurizio Rugghia, Co-Founder and Managing Partner of Sir Mary.

With this step, all shares will be completely transferred to the MYTY Group, in which all Sir Mary partners will in turn participate. „It was important to us to continue to be shareholders and to enable our partners to participate,“ explains Florian Beck, Co-Founder and Chief Creative of Sir Mary. „Anyone hoping that everything will change now will be disappointed. Our leadership team and the agency will remain exactly as they are. We can now simply offer even better and more comprehensive support. Be it for the clients and customers or for the careers of our Sirs and Marys,“ adds Daniel Zuberbühler, Do-Founder and Managing Partner of Sir Mary.

Since its inception just three years ago, MYTY has focused on bringing together the best agencies in strategy, technology, creative and marketing to offer an unbeatable combination of know-how, creativity and expertise. The latest investment in Sir Mary underlines this ambition and the plan to become the most attractive agency network in Europe.


Theresa Huber-Scheiff

Senior Communications Manager