SiR MaRY MEDIA expands media expertise by integrating Hutter Consult

Zurich, January 12, 2026 – This step highlights the growth trajectory of the Next-Gen 360° media agency founded in spring 2025, which now employs more than 30 media specialists. The existing management team of SiR MaRY MEDIA remains unchanged and will be strategically strengthened by the addition of Thomas Besmer from Hutter Consult. As part of this integration, Hutter Consult will no longer operate as an independent agency brand in the market. Its existing activities and capabilities will be fully continued within SiR MaRY MEDIA.

“We want to be the first choice for our clients when it comes to innovative, technology-driven and performance-oriented communication solutions. This move is an important step on our path toward becoming one of the top five media agencies in Switzerland,” says Fabian Habisreutinger, Managing Director of SiR MaRY MEDIA.

MYTY: Connecting Where It Creates Value

This development is part of the strategic direction of the MYTY Group. MYTY deliberately avoids a one-size-fits-all approach: agency brands remain independently positioned, while being connected where this creates the greatest value for clients.

“We are consolidating what has proven itself and placing it in strong hands. By integrating Hutter Consult into SiR MaRY MEDIA, a clearly focused and highly capable media offering is created for clients. At the same time, this is a consistent step for me to hand over responsibility and make room for new developments within the MYTY Group,” says Thomas Hutter.

“The integration of Hutter Consult into SiR MaRY MEDIA shows how we understand MYTY: not as a consolidation machine, but as a connected system of specialized brands. We concentrate expertise where it makes sense from a professional and client perspective – creating scalable excellence across media, creativity, and technology,” says David Rost, CEO and Founder of the MYTY Group.