The performance and programmatic advertising agency THE REACH GROUP GmbH (TRG) is getting a new management team from within its own ranks: Maria Riecke-Katsoulas, previously Vice President of Digital Media, will become the new Managing Director. As a fitting addition, TRG is gaining another Managing Director in Michael Rutkowski, Co-Founder and CMO of the digital agency INTEGR8.
28.07.21
MYTY
The Reach Group: New dual leadership
Michael Rutkowski, Co-Founder and CMO of the digital agency INTEGR8, will also become part of the new management team as Chief Marketing Officer. Since 2014, in his position at INTEGR8, Rutkowski, an experienced online marketer, has pursued the vision of combining all technological possibilities of the various digital marketing instruments in a single agency offer and using them to realize contemporary and high-performance campaigns. He will further expand the data and technology sector at TRG and link it with the marketing and communications know-how of INTEGR8.
TRG is part of the four-agency group MYTY, which, alongside INTEGR8, also includes the Swiss agency The House and, since July, the Munich-based norisk Group – further growth is already being implemented.
The Reach Group (TRG) – trg.de
The TRG is an agency for digital marketing with a focus on the conception, planning, and implementation of measurable marketing campaigns across the entire marketing funnel — whether in the fields of awareness or performance.
INTEGR8 – integr8.com
INTEGR8 is a leading digital agency based in Berlin that specializes in combining disciplines of strategy, creation, marketing, and technology to holistically realize projects through an integrated approach