With the acquisition of Yellow, MYTY strengthens its presence in Northwestern Switzerland and its comprehensive offering in branding, advertising and communications. With Yellow, the agency network grows to a total of 12 agencies in just three years.
29.06.23
MYTY
Yellow becomes part of the MYTY Group
Yellow, with its highly qualified team, brings a wealth of expertise and a track record of success in developing brands and delivering solutions to B2B and B2C customers along the entire customer journey. Yellow has earned an excellent reputation primarily through its strategic approach and diverse creativity, winning the trust of renowned Swiss brands such as Feldschlösschen Getränke AG, Messe Schweiz and Basel Tourismus. What sets Yellow apart is its unique culture and team focus on roles rather than titles. By leveraging the talents and experience of its team members, Yellow consistently achieves outstanding results for its clients.
The addition of Yellow strengthens MYTY’s portfolio of specialized agencies and allows for the creation of a dynamic ecosystem that fosters collaboration, innovation and outstanding client service. The focus on Northwestern Switzerland, particularly Basel, is significant for MYTY as the region is a growing market with extraordinary potential for creative services. Yellow’s presence in Basel allows MYTY to target its activities and services to the needs of clients in this region.
With their strong foothold in Northwestern Switzerland, a region we consider extremely important strategically, we are expanding our existing footprint with Yellow and continuing to build on the creative cutting edge." Rost emphasizes that Yellow's unique culture and team focus align with MYTY's core values, making the collaboration a natural fit.
David Rost, CEO of MYTY Group, is excited about the addition of Yellow
Switzerland is a key market for MYTY, and the acquisition of Yellow highlights our commitment to providing exceptional creative services in the region. We are committed to preserving Yellow's unique culture and identity while providing them with the support and resources they need to succeed.
Stephan Suter, CEO of MYTY Switzerland, emphasizes the importance of this expansion into the Swiss market
The merger with MYTY is an incredible opportunity for Yellow to expand our client base and expertise while staying true to our core values and operating independently. We are excited to become part of MYTY and collaborate with like-minded professionals within the network on the latest market trends and innovations. This partnership will further fuel our creativity and drive our commitment to delivering impactful solutions.
Reto Meyer, CEO of Yellow, on the future within the group
With its 14 employees, the creative agency takes the next logical step for growth and competence expansion within a group of experts from the fields of strategy, creation, tech and marketing with MYTY. This acquisition also allows Yellow to maintain its unique identity, culture and operational independence.