"Responsible Programmatic" is an innovative approach to digital marketing that combines ecological principles with media buying. Given the increasing environmental awareness in our society, MYTY agency TRG sheds light on how companies can not only increase their advertising efficiency with "Green Programmatic", but also reduce their ecological footprint.

The international agency network MYTY announces the expansion of its Advisory Board. Oliver Brügmann, experienced entrepreneur and consultant in the field of business and marketing transformation in the agency industry, joins the board as fifth member.

With a customized SEA audit service, the online marketing experts at MYTY agency norisk offer the opportunity to identify untapped growth and efficiency potential in SEA accounts. Download the free SEA account checklist now and achieve long-term success in search engine marketing.

On June 28, 2025, the Accessibility Reinforcement Act (BFSG) will come into force and define the standards for the accessibility of digital applications. The law covers a wide range of products and services, meaning that many companies will be affected. The MYTY agency appmotion has created a free guide to help you prepare for these changes.

At Young Lions Croatia, the national communications industry’s new generation battles for the title of the best young creatives. Jelena Ceković and Lara Burazin from MYTY agency 404 have won the jury over with their project and took the trophy home in a 24 hour challenge.

A new awareness campaign by BFU, the Swiss Council for Accident Prevention, uses cheetahs, chameleons and other animals to illustrate driver assistance systems. CRK designed and implemented the campaign.

The international agency network MYTY announces the establishment of a new Advisory Board, headed by experienced industry expert Patrick Farinato. The Board comprises leading figures from the communications and digital industries, who will support the strategic direction and future corporate development of MYTY. Patrick Farinato will also join the board of directors of the Swiss MYTY agencies.

Three agencies from the MYTY Group are launching a series of workshops consisting of coaching, exercises and inspiration in the areas of PR, content and digital marketing, social media and AI.

What does a smart, sustainable transformation look like in tough economic times? This is exactly what our Strichpunkt colleagues will be discussing with two proven experts in a 60-minute online session on Thursday, March 7 at 4 pm. Register now for the online session!

Spatial computing is one of the hottest topics in the tech world, and has been boosted lately by the launch of Apple Vision Pro. But what exactly is behind it? Which apps are worthwhile for this technology? And what do you need to bear in mind when designing and developing these applications? appmotion answers these questions in their free tech guide "Spatial Computing".

Centrally located in the Swiss Alps, the Andermatt+Sedrun+Disentis ski resort combines everything we expect from a vacation in Switzerland: breathtaking mountain landscapes, miles of slopes, guaranteed snow, a varied gastronomic offering as well as accommodation and leisure activities for every taste. The House has translated these strong benefits into the new communication platform "It can't get more Swiss than this" and made it the focal point of the new campaign.

Users use adblockers to avoid intrusive advertising. A market has emerged to market this lost inventory in a meaningful way. Adblock inventory is now also traded programmatically. And often without the advertiser's knowledge. This has negative effects on performance but also on the brand perception of advertisers. This blog post provides an overview of the topic, describes risks for advertisers and derives solutions.

appmotion opens a new chapter in Switzerland with Sales Representative Rebecca Busch and supports customers through Digital Units as a long-term partner for digital transformation. The appmotion team is looking forward to another year of successful collaboration and groundbreaking projects.

Während es Unterschiede zwischen den Generationen gibt, sind es letztlich die zwischenmenschlichen Beziehungen, die Kommunikation und die Unternehmenskultur, die den größten Einfluss auf die Arbeitszufriedenheit und -leistung haben. Es geht weniger um das Alter und mehr um die Werte, das Verständnis und die Zusammenarbeit. Hier gibt’s die 9 wichtigsten Erkenntnisse.

The full-range retailer and alpine sports expert Sporthaus Schuster won the "Sport & Leisure" and "Omnichannel" categories and also came out on top as Best Shop 2023 in the overall field of competitors. The company achieved this top performance following a relaunch with its long-standing e-commerce implementer, the Munich-based norisk Group.

Strichpunkt is once again one of the award-winning agencies and has dusted off two Red Dot Design Awards this year! Together with their clients Skoda and Bosch, they received the awards last Friday.

The renowned Zurich-based creative and media agency Sir Mary becomes part of the international MYTY Group. With this significant step, the group further expands its portfolio and unites 13 complementary agencies from Germany, Croatia and Switzerland, where it now ranks among the largest agency networks.

Agency network MYTY has partnered with Cologne-based start-up Planted to launch a sustainability initiative. The collaboration aims to transform the entire MYTY Group into a net climate-positive network while implementing comprehensive measures to reduce CO₂ emissions and protect the environment.