norisk Group expands digital offering by integrating SAGA Digital, INTEGR8, and TRG

Munich, September 22, 2025 – norisk GmbH, one of Germany's leading full-service enterprise e-commerce agencies and part of the international agency group MYTY, today announced the complete integration of the three MYTY agencies SAGA Digital, INTEGR8, and TRG. With the legal merger on August 31, 2025, comprehensive expertise in design, brand strategy, and online marketing will be bundled within the norisk Group.

The SAGA Digital team will be fully integrated into norisk's existing design department, strengthening UX/UI expertise, digital brand management, and the ability to create digital flagship stores. Under the leadership of Alexander Baumann, previously CEO and UX/UI Design Director at SAGA Digital, a new “Brand Strategy” unit will also be created. In the future, this unit will specifically merge brand management, user experience, and campaigns into an integrated experience—with a clear focus on brand performance, i.e., creative brand staging with measurable results.

By integrating INTEGR8, norisk is significantly expanding its expertise in online marketing, communication strategy, and design. The INTEGR8 team brings comprehensive expertise in holistic digital brand management and perfectly complements the existing norisk portfolio. This is particularly true when it comes to orchestrating data-driven campaigns throughout the entire customer journey.

At the same time, the integration of TRG expands norisk's expertise in the display programmatic and affiliate marketing segment. In the future, customers will benefit from even more comprehensive marketing solutions with increased effectiveness—from a single source, strategically integrated, and with clear impact.

Dominik Haupt, CEO & Co-Founder of the norisk Group, says: “The integration of these three strong agencies represents an important strategic milestone for the norisk Group. We are thus bundling crucial competencies in order to be able to offer our customers even more comprehensive and innovative solutions from a single source in the future.”

Alexander Baumann, the new Director of Brand Strategy at norisk, adds: “It's great to now be part of the norisk Group after working together for so long. Being part of a strong network means making the most of synergies. We look forward to creating digital flagship stores that bring brands to life emotionally – while delivering maximum impact with measurable brand performance.”

Floris Henning, Managing Director of INTEGR8, emphasizes: “We are very pleased to now be able to contribute our team's expertise under the umbrella of the norisk Group and to work together to support customers even more sustainably and efficiently in their digital marketing strategies.”

About norisk GmbH:

norisk Group is an e-commerce agency that designs digital flagship stores and shopping experiences and continuously expands them with a focus on the market. By combining UX design, brand strategy, performance marketing, and system integration, norisk creates unique shopping experiences with a clearly measurable impact—an approach that redefines omnichannel excellence and brand performance. By merging brick-and-mortar retail and digital sales channels, norisk Group enables a seamless and consistent customer journey across all touchpoints. This includes the implementation of online shop solutions and their seamless integration into other systems such as PIM, ERP, DAM, and CRM systems. The norisk Group currently employs over 80 experts at its Munich location and remotely. norisk is part of the international agency group MYTY Group.